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olympic games are not only a context for gold silver or bronze.
Eqalise an historical sprint run.

Art Direction and design, for Random studio and Neue Institute.

/ 2016

51 Sprints shows that the olympic games are not only a context for gold silver or bronze. They are also a battle for equal oportunities, for equal reresentations or being recognised as part of the human race.

51 Sprints is a website made with love with Random Studio & Yuri Veerman.
Equalising 16 symbols
The modern olympics is far more than just a sport event. The athlete you see is not just a sprinter : He or she is also an image, a symbol representing a country a people or even a corporation.
51 Sprints
The first female sprinter changed the idea that women where only fit to be mother and housewives. The first black athlete ran against the dominant standard of a white human being. Paraolympics athletes changed our idea of what a human body should look like.
  • FWA : Website of the day
  • Awwwards : Website of the day